SPECIFICS OF STRATEGIC MARKETING DECISIONS IN MANAGEMENT PRACTICE
Palabras clave:Strategic marketing decisions – Decision-making process – Management process Company development
Strategic marketing decisions are essential in creating sustainable competitive advantages and
discovering strategic opportunities for company development. They are a key component in the
management process of the organization as they have a direct impact on each of its functional areas.
In this context, it is appropriate to examine the main characteristics of strategic marketing decisions
and their importance for the company success. Their definition and comprehensive understanding
will allow making and implementing decisions that will ensure the efficiency of the company.