SUBJECTS AND STYLE OF STRATEGIC MARKETING DECISION-MAKING PROCESS IN THE ORGANIZATION
Palabras clave:Strategic marketing decision-making process – Strategic marketing decisions – Style – Subjects
Today's organizations pay more attention to the strategic management of their marketing activities.
In this regard, a detailed study of the technology of strategic marketing decision-making process is
needed. It is important to examine from whom and how they are taken and whether they have a direct
connection with the hierarchical subordination in the organization. For this purpose, in 2019 a survey
was conducted among Bulgarian managers and owners of business.