SUBJECTS AND STYLE OF STRATEGIC MARKETING DECISION-MAKING PROCESS IN THE ORGANIZATION

Authors

  • Dilyana Yaneva

Keywords:

Strategic marketing decision-making process – Strategic marketing decisions – Style – Subjects

Abstract

Today's organizations pay more attention to the strategic management of their marketing activities.
In this regard, a detailed study of the technology of strategic marketing decision-making process is
needed. It is important to examine from whom and how they are taken and whether they have a direct
connection with the hierarchical subordination in the organization. For this purpose, in 2019 a survey
was conducted among Bulgarian managers and owners of business.

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Published

2022-11-21

How to Cite

Yaneva, D. (2022). SUBJECTS AND STYLE OF STRATEGIC MARKETING DECISION-MAKING PROCESS IN THE ORGANIZATION. Revista Mahpat, 19–24. Retrieved from https://revistamahpat.com/index.php/rm/article/view/29

Issue

Número 7

Section

Artículos