CORPORATE SOCIAL RESPONSIBILITY AND COMMUNICATIONS

Resumo

Organisational development changes led to changes in the way they are managed and hence to
dramatic changes in the professional obligations of their managers. Their daily routine requires that
they should be "aware" of a huge amount of information. Indeed, in order to be successful we all
have to be committed to our work and make the most of all available resources and opportunities.
The founders of innovative companies have been aware for quite a long time that each company is
responsible not only to its employees but also to the society. I think many people assume, wrongly,
that a company exists simply to make money. While this is an important result of a company’s
existence, we have to go deeper and find the real reasons for our being. As we investigate this, we
inevitably come to the conclusion that a group of people get together and exist as an institution that
we call a company so they are able to accomplish something collectively which they could not
accomplish separately. They are able to do something worthwhile — they make a contribution to
society (a phrase which sounds trite but is fundamental). This group of people do something
worthwhile by means of Corporate social responsibility (CSR).